“When you have something to say, silence is a lie.”

Author, psychologist, online educator, and Professor Emeritus at the University of Toronto

Dr. Jordan B. Peterson is an author, psychologist, online educator, and Professor Emeritus at the University of Toronto. The Jordan B Peterson podcast frequently tops the charts in the Education category. He has written three books, Maps of Meaning, an academic work, presenting a new scientifically-grounded theory of religious and political belief, and the bestselling 12 Rules for Life, and Beyond Order, which have sold more than seven million copies.

With his wife, Tammy, Dr. Peterson’s international lecture tours have sold out more than 400 venues, providing live insight into the structure of mythology and narrative to hundreds of thousands of people.

For twenty years, he taught some of the most highly regarded courses at Harvard and the University of Toronto, while publishing more than a hundred well-cited scientific papers with his students and co-authors.

Dr. Peterson’s online programs, selfauthoring.com and understandmyself.com have helped tens of thousands of people inquire deeply into the structure of their personalities, develop a vision for their future, and sort out the details of their pasts. He maintained an active clinical and consulting practice during this period, helping individuals across the full spectrum of ability and temperament deal with the complexities of their lives and situations.

In conjunction with the Daily Wire Plus, Dr. Peterson recently led and released a 17-part seminar on the biblical book of Exodus, as the continuation of his critically and publicly acclaimed lectures on Genesis.

Raised and toughened in the frigid wastelands of Northern Alberta 🙂

Raised and toughened in the frigid wastelands of Northern Alberta, Dr. Peterson has flown a hammer-head roll in a carbon-fiber stuntplane, piloted a mahogany racing sailboat around Alcatraz Island, explored an Arizona meteorite crater with a group of astronauts, built a Native American Long-House on the upper floor of his Toronto home, and been inducted into a Pacific Kwakwaka’wakw family (see charlesjoseph.ca). He’s been a dishwasher, short-order cook, beekeeper, tow-truck driver, gas jockey, bartender, oil derrick bit re-tipper, plywood mill laborer and railway line worker.

He’s taught mythology to physicians, lawyers, and businessmen; worked with Jim Balsillie, former CEO of Blackberry’s Research in Motion, on Resilient People, Resilient Planet, the report of the UN Secretary General’s High Level Panel on Global Sustainability; helped his clinical clients manage the triumphs and catastrophes of life; served as an advisor to senior partners of major Canadian law firms; penned the foreword for the 50th aniversary edition of Aleksandr Solzhenitsyn’s The Gulag Archipelago; lectured to university audiences all around the English-speaking world (see Harvard 2017, Cambridge (20182021) and Oxford (20182021); identified thousands of promising entrepreneurs, with the The Founder Institute in 60 different countries; spoke to sold-out audiences across North America, Europe, Australia and New Zealand in the course of one of the most-well attended book tours ever mounted; and has finished the 2022-23 Beyond Order: 12 More Rules for Life book tour on a similar scale. Tickets are now available for the 2024 We Who Wrestle With God book tour. (Tickets available here). 

Dr. Peterson has published more than a hundred scientific papers

With his students and colleagues, Dr. Peterson has published more than a hundred scientific papers  advancing the modern understanding of alcoholism, antisocial behavior, play, emotion, creativity, competence and personality.  He was nominated for five consecutive years as one of Ontario’s Best University Lecturers, and was one of only three profs rated as “life changing” in the U of T’s underground student handbook of course ratings.

In 2016, shortly before the publication of 12 Rules, several of Dr. Peterson’s online lectures, videos and interviews went viral, launching him into unprecedented international prominence as a public intellectual and educator.

His work, public postings and discussions are featured on the following platforms:

YouTube Subscribers

Jordan Peterson Videos, YouTube, features Dr. Peterson’s university and public lectures (including a highly-viewed 15-part biblical series on Genesis) and discussions with Matthew McConaughey, Slavoj Zizek, Camille Paglia, Joe Rogan, Jonathan Haidt,  Ayaan Hirsi Ali and over a hundred other notable names of our times.  The channel has 7.5 million subscribers, with 650 million views; videos derived from his online content by others have been viewed a billion times.

Tour Attendees

The Beyond Order Tour and The 12 Rules for Life Tour have covered combined more than 303 cities, and drew over 850,000 ticketed attendees across US, Canada, Australia and Europe

Podcast Downloads

The Jordan B Peterson Podcast, with around 400 episodes, has attracted over 150,000,000 downloads. Ranking reliably #1 in the Higher Education category on iTunes and Spotify, it has consistently been in the top five in the general Education category

Program Users Per Month

selfauthoring.com and understandmyself.com, his online self-improvement and self-understanding systems, respectively, attract 30,000 users per month and were the focus of two Dr. Oz TV episodes (here and here) and three podcasts (one here). More information about these systems can be found below.

Dr. Peterson’s popular guide to writing well can be found here


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Dr. Peterson’s classroom lectures on mythology and the psychology of religion, based on Maps of Meaning (2016 version here), were turned into a popular 13-part TV series on Canadian public television’s TVOMalcolm Gladwell discussed psychology with him while researching his books; Norman Doidge, author of The Brain that Changes Itself, wrote the forward to 12 Rules; and bestselling thriller writer Gregg Hurwitz employed several of his “valuable things” as a plot feature in his #1 international bestseller, Orphan X.

Dr. Peterson has been pivotal to four online enterprises

With his colleagues, Dr. Daniel M. Higgins and Dr. Robert O. Pihl, Dr. Peterson has produced two online programs to help people understand themselves better and to improve their psychological and practical functioning. UnderstandMyself, provides its users with detailed information about their personalities, based on work he published with his students here. His original self-analysis program, the Self Authoring Suite, (featured in O: The Oprah Magazine, CBC radio, and NPR’s national website), has helped over 200,000 people resolve the problems of their past, rectify their personality faults, enhance their virtues, and radically improve their future. Research documenting the program’s effectiveness can be found here and here.

Dr. Peterson has appeared on popular podcasts and shows, including the Joe Rogan Experience (#877, #958, #1006), Bill Maher, Diary of a CEO, and many more.

Along with his son, Julian Peterson, he has created essay, a web app developed to help teach people how to write and organize their thoughts.

Co-founded with his daughter Mikhaila Fuller, his newest enterprise is an online university, which will produce high quality video courses, as well as a social media platform, affordable and accessible to anyone: Peterson Academy, launching early 2024.

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