Dr. Jordan B. Peterson and breakout musician Chris Lunsford, better known by his stage name Oliver Anthony, discuss the balance between vision and efficiency in artistic and commercial endeavors, why Chris’ hit song “Rich Men North of Richmond,” has resonated so broadly and so quickly, the way honest expression through music can combat demoralization, how politics have become confused with the sacred, and what we can do to restore each to their proper order.

Oliver Anthony, real name Christopher Anthony Lunsford, is an American country/folk musician from Farmville, Virginia. He just recently went viral for his anthem song, “Rich Men North of Richmond” – which has resonated across the country for its messaging about Washington D.C. and the state of poverty and mental health in the broader U.S.. Chris has stated his politics as being right down or near the center, though already tribalism has attempted to take hold of or alternatively reduce/dismiss him, all the while “Rich Men” has amassed nearly 60 million views on YT in just over a month, and trended the billboard charts (Hitting number one more than once) since its release. Chris named his YT channel Oliver Anthony Music after his grandfather, whom he has described as a “real 1930’s Appalachian man.” Since his song’s virality, he has already been offered – and turned down – an 8 million dollar recording contract, and is making waves as a truly authentic artist both in performance and practice.

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– Links –

For Oliver Anthony:

Oliver Anthony Music (Website) https://oliveranthonymusic.com/

Oliver Anthony Music (YouTube) https://www.youtube.com/@oliveranthonymusic

“Rich Men North of Richmond” original release https://www.youtube.com/watch?v=sqSA-SY5Hro

– Chapters –

(0:00) Coming up
(0:34) Intro
(1:31) Collecting country music
(6:31) Classical music, how music resonates with us
(8:20) What about “Rich Men North of Richmond” caused it to go so viral?
(12:15) The ideology behind “selling out”
(15:37) Turning down 8 million dollars, what really matters
(19:01) The personal impact of touching on people’s hardship
(21:04) Advice for living in the public sphere
(24:54) The sacred has collapsed into the profane: meaning and performance
(28:02) The best music is often written in the worst of times
(32:38) The establishment media has become irrelevant, choosing the right partners
(40:20) Staying at the personal level
(41:40) Dr. Peterson’s friend Chris, how the story impacted Oliver
(44:36) The importance of humility, meet & greets, speaking to the individual
(49:28) The weight of hopelessness, the loss of common ground
(54:33) Self improvement in the public eye, bridging what you lack with the people you need
(57:41) Oliver Anthony on his personal use of the Self Authoring and Understand Myself programs
(1:04:01) Where there is no vision, people perish
(1:06:27) The retail dystopian nightmare America has become
(1:09:13) Oliver on convincing his wife to live in the woods
(1:11:00) How scripture has parallels across our lives
(1:13:19) When Moses noticed the burning bush, investigate what calls to you
(1:17:02) Taking in the last few weeks: family, vision, and play
(1:19:54) Where to place your faith, staving off the ease of bitterness
(1:23:42) Republicans and Democrats: where we are right now
(1:27:47) Why God must be placed at the highest
(1:31:16) When you start to think about the future
(1:35:18) False urgency and the justification of fear
(1:36:36) Appearing on the Joe Rogan Experience
(1:38:00) Last minute gig at the Comedy Mothership
(1:39:16) Why we trust Joe Rogan
(1:40:57) Philosopher Man
(1:42:16) The world has a dream like quality to it… so dream
(1:43:02) ARC and shaping a positive vision for the world’s future
(1:47:25) Everything we do echoes

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Beyond Order: 12 More Rules for Life: https://jordanbpeterson.com/Beyond-Order
12 Rules for Life: An Antidote to Chaos: https://jordanbpeterson.com/12-rules-for-life
Maps of Meaning: The Architecture of Belief: https://jordanbpeterson.com/maps-of-meaning

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